The Mood Board – A Process of Design
At ERRE, we believe in the process of design. In future blogs, we will work through our creation process from beginning to end, approaching our design process step-by-step. This blog is about creating the inspiration behind a collection.
The initial step in our design process is the mood board. We collect images that will serve as a source of inspiration, usually, they are ideas and visuals that we obsess over and want to use to influence our designs.
A wall in our studio is dedicated to these images. We create a visual juxtaposition or analog between the varied subject matter that we find to be inspiring. It is a key device in aiding our creative process more effectively.
Visualization is an important part of the design process, at ERRE we prefer it on the grand scale. At any good design school the mood board is an A3 board with inspiration for your collection. At ERRE we prefer to use the whole wall rather than limit our creativity.
For us the mood board is fundamental in aligning both our strengths. It allows for a harmonious design process which balances visual research and intuitive design. The power of images is in how they constantly affect your design process. By having a mood board the different shapes and textures seep into your subconscious and become visible in the design process.
Our mood boards are up for a long time, they are constantly changing. Some pictures become less relevant while others become more and more significant as we notice the nuances.
The mood board is about inspiration as well as direction. By printing the pictures and creating a grand statement with them the difference is palpable. There is temptation to leave them in books or on the computer, however we have found that by printing them, they have a physical reality which is a powerful force in our design process. Moreover, by immersing ourselves in a concrete selection of inspirational images, small design details become more obvious, giving previously unexplored levels and ultimately more design meaning.
Not every detail necessarily is translated into an aspect of the collection, occasionally images inspire future designs. Sometimes the influence is not as obvious as the way the sleeve has been cut. Sometimes it is more in the nuance of the surface texture that we have used or the general mood of the collection.
As we experiment and gather more textile samples, we add them to our studio wall to remind us of ideas. It, like our collection, also becomes a work in progress.